Selected work, plus the thinking behind it.

A cross-section of websites built or developed for service businesses, professional firms, ecommerce brands and creative teams.

Selected work

Different industries, one standard: the website has to work for the business.

Use the filters to browse projects. Live links are included where available.

Selected project stories

Start with the context, not just the screenshot.

Three examples below explain what the business needed and how the website work supported that goal.

Paine Excavating

A white-label agency project for an excavation business, focused on credibility, service clarity and responsive presentation.

  • White-label agency delivery
  • Clearer service hierarchy
  • Responsive quote path
Read full case study →

WordPress Speed Improvement

A slow WordPress site was optimized instead of being rebuilt from scratch.

  • 35 to 95 mobile score
  • Performance-first workflow
  • Existing site preserved
Read full case study →

Unique to You Colour

A WooCommerce store needed cleaner product presentation and a better mobile shopping flow.

  • Storefront organization
  • Responsive product pages
  • Cleaner purchase path
Read full case study →

A portfolio should show more than screenshots.

One WordPress performance project improved its mobile PageSpeed score from 35 to 95 without rebuilding the entire website.

Read 35 to 95 Case Study →
PageSpeed before optimizationBefore
PageSpeed after optimizationAfter
35before
95after
+60points
What I want the work to demonstrate

Credibility, usability and reliable execution.

  • The business feels professional on mobile and desktop
  • Visitors can understand the offer quickly
  • The important action is easy to find
  • The build is maintainable after delivery
  • Technical details do not get in the way of the customer

Have a website in mind?

Send the reference, page list or current URL and explain what you want the new version to achieve.